1. Marketplace & Account Setup
Get your Walmart Marketplace account live, verified, and configured correctly from day one.
- Seller account registration, business verification, and tax/banking setup
- Account configuration: shipping templates, returns policy, and fulfillment method, including seller-fulfilled or Walmart Fulfillment Services
- Brand registration via Walmart Brand Portal for IP protection and content control
- Category approvals and account health baseline
2. Catalog & Feed Onboarding
Move your full catalog into Walmart cleanly and structure it to scale.
- Catalog ingestion via bulk item setup or feed/platform integration
- Categorization, attribute mapping, and variant grouping
- GTIN/UPC validation and inventory sync configuration
- Data QA to clear setup errors and pass Walmart’s item quality checks
3. Listing Adaptation from Existing Amazon Assets
Repurpose your Amazon content for Walmart’s rules and search – adapted, not copy-pasted.
- Rework titles, key features, and descriptions to Walmart format and conventions
- Walmart-specific keyword research and on-listing SEO
- Image and enhanced rich media content adapted to Walmart specs
- Listing Quality Score optimization to drive visibility and Buy Box eligibility
4. Initial Ad Structure & Launch Support
Stand up Walmart Connect campaigns and support the critical launch window.
- Walmart Connect setup and campaign architecture, including Sponsored Products auto and manual campaigns, plus Sponsored Brands where eligible
- Keyword and bid strategy built from your catalog and early performance signals
- Launch-phase budget pacing and ranking support to build sales velocity
- Pricing, Buy Box, and conversion monitoring through launch
5. Reporting & Growth Roadmap
Establish clear visibility into performance and a defined path to scale.
- Regular performance reporting: sales, ad ROAS/TACoS, listing quality, and Buy
Box ownership - Seller Center analytics review with plain-English insights
- 90-day growth roadmap with prioritized levers, including catalog expansion, ad scaling, WFS, and content
- Recurring optimization and check-in cadence